About:
Blue Ocean Strategy is a process for identifying where your business is in relation to the competition and then taking actionable steps to implement changes that find and monetize new customers.
It all starts with an As-Is Strategy Canvas. With the provision of an industry's key factors of competition, I use the canvas to visualize where your offering lies in comparison to that of your competitors. No business should move forward with a product, a pivot, or a launch without first going through an As-Is Strategy Canvas.
Additional tools offered in the upgrades are the Buyer Utility Map and the ERRC Grid. The Buyer Utility Map provides a visualization around all the possible issues your customers may have with the purchase, use, and disposal of your service or product. The ERRC Grid is the first step toward Blue Ocean Strategy implementation. It allows for thoughtful consideration on what to eliminate, reduce, raise, and create.
The goal is to provide you with the baseline level confidence to move forward on a Blue Ocean shift or strategic direction.
There has never been a better time to utilize Blue Ocean Strategy. Order today!
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Good communication, easy to work with.
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