About:
This programme is for Key Account, Sales, Marketing and Development personnel who want to improve their company’s competitiveness by knowing how to make customer centricity work.
Customer focus brings enduring high performance and accelerated growth for an organisation. This programme is for Key Account, Sales and Marketing team members who need to build a customer focused enterprise.
- Introducing the Key Accounts.
- The key Account as a Business Partner.
- Successfully maintaining and growing your existing key accounts by understanding and nurturing your customers’ business needs.
- Understand the right key accounts to manage, involving them in the process and including key prospects in this approach
- Building on CRM. Building a good relationship with all the decision makers and influential parties in your key accounts
- Improving profitability through improved customer relations.
- Developing a KCRM and KAM strategy that is best suited to your customers’ needs.
- The Key Account Development Plan.
- Marketing Communication Programmes.
- The Art of Communication.
- Account Plans & Negotiation Skills.
- Key Account Handling.
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